Saturday, January 4, 2020

The Potential Factors Affecting The Environment - 1107 Words

1. INTRODUCTION Biodiversity term used for the variety and variability between all types of living organisms such as microorganisms, plants and animals available in a particular area covered by natural conditions. The term biological diversity first coined by Norse and Mc Mangus in 1980 (Rawat and Khare, 2010). According to the U.S. Office of Technology Assessment (1987), biological diversity is the variety and variability among living organisms and the ecological complexes in which they occur. Biological diversity fabricates variability of gene, species and ecosystem (P.D.Sharma, 2015). It is essential for maintain the basic process on which life depends and is a key to sustainable development (Jerath and Chadha, 2006). The heterogeneity of the environment increases the number of resources and results in a higher diversity. Agitation is one of the main factors affecting variation in species (K. Premalatha, 2013). 1.1 Biodiversity of India India is one of the twelve mega-biodiversity countries of the world. Each of the ten bio geographic zones of the country has characteristic biota, and broadly represents similar climatic conditions and constitutes the habitat for diverse species of flora and fauna. Based on a survey of about two-third of the geographical region of country, the Ministry of Forest and Environment reported that India have at present about 45,000 plants and 77,000 of animals species representing about 7% of the world flora and 6.5% of the world faunaShow MoreRelatedEssay about PESTEL Analysis986 Words   |  4 Pagesframework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these issues and creates a larger challenge for marketing managers. 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